Find your app's viral format.Omni makes it.
Omni finds the short-form formats working for apps like yours, fits the best one to your app's aha moment, makes the video or asks you for one clip, then edits, posts and A/B tests it. It keeps the hooks that bring installs, not just views.
Acquisition loopRound 1Each round starts from what the last one learned.
Feed clips are examples Omni made. The Reel and its numbers are Scribo's own.
Six steps,
on repeat.
One agent runs the whole acquisition loop. You film one clip and make the calls only you can make.
Finds the formats working in your niche right now
Omni searches recent Reels, Threads and TikTok posts from apps in your category and ranks them against each account's usual views, so it spots what's breaking out, not just what's big. Then it takes the winners apart: the hook, the structure, the length.
Breaking out · vs their usual views
- Stuck → solved in 5 seconds4.2×
- Before / after, one screen2.6×
- POV: first day with the app1.8×
Fits the format to your app's aha moment
A format only works if it shows why your app is worth installing. Omni reads your product data for the moment people get it, and rebuilds the format around that moment.
The format
Your version
A reader stuck on a word → writes it on the iPad, the meaning appears → “Just write it.”
Makes what it can, asks you for the rest
AI video and screen recordings, Omni makes. What only a person can film comes to you as a short shot list, usually one clip of your app in use. AI video shows its credit cost before it runs.
Shot list
- 1Hook: a reader stuck on a wordOmni
- 2Your app in use, 6–9 secondsYou
- 3Captions, two hooks for an A/BOmni
You upload one clip. Omni cuts, captions and posts it
Omni cuts two versions with a different hook each, captions them in your audience's language, and posts to Instagram Reels, Threads and TikTok, on its own or after your OK.
Your turn
Screen-record your app for 6–9 seconds.
ReceivedTurns comments into installs
When a post takes off, Omni replies to commenters in their DMs with your link. Questions the buttons can't answer get a reply from your notes, or come to you.
Get ScriboTapped the link
Tests every hook, keeps what brings installs
Each post is a test with one variable changed. Omni checks it at 6 hours, 24 hours, 2 days and 7 days, and judges it by installs, not views. A win that repeats becomes a lesson, and the next round starts from it.
A/B result · judged by installs
Hook A wins
Views
App Store taps
Cards above are examples. The Scribo numbers below are real.
One Reel, 75.7K views, 311 link taps.
Scribo is an iPad app for reading books in English: write a word you don't know, and its meaning shows up. Omni planned and edited this Reel for it. The hook is a reader who no longer needs a dictionary, generated by Omni with no one on camera; then Scribo on the iPad, where writing a word brings up its meaning within seconds. The day after it took off, Omni started replying to the commenters in their DMs with the link.
75,704
views
931
shares
1,124
saves
1,183
comments
552
commenters got a DM
311 · 56%
tapped the link
What Omni is testing next
“When the aha scene shows up within 5 seconds, more viewers turn into downloads.” A hypothesis until the next posts confirm it; then it becomes a lesson in Scribo's playbook.
Instagram @scribo.voca · posted October 15, 2026 · numbers as of October 21, 2026Watch the Reel
Sign in where your audience already is.
No growth stack to set up. On Omni Cloud you connect by signing in, and the AI comes with it.
To post
Where your audience is.
To count installs per post
So a win means installs, not views.
To see who pays
When your north star is revenue.
Questions about getting installs with Omni.
It searches recent Reels, Threads and TikTok posts from apps in your category and ranks them by how far they beat their account's usual views, so a big account's average post doesn't count as a hit. For each winner it breaks down the hook, the structure and the length, then picks the one that fits the moment your app is best at.