Can Omni change my prices or my paywall?

No. Omni doesn't touch your app or your billing. It writes a paywall or pricing change up as an experiment, you ship it, and Omni reads it by the app version that shipped it, with how long it needs to be readable at your traffic.

Does Omni A/B test paywalls?

Not by splitting traffic inside your app. It compares the version with the change against the version before, or before and after a date, with an interval and a guardrail like day-1 retention, and tells you when there isn't enough data yet.

How does Omni connect app users to payers?

Through the ids your tools already share: the app user id in RevenueCat, your analytics id in Stripe metadata or client_reference_id, or setBillingId in Omni's SDK. Once linked, a funnel can run from the paywall to a real payment, and Omni says when payers aren't linked yet.

Can Omni tell which post made money?

It tells you which post brought App Store and Google Play downloads, through a campaign link on each post. Linking a post all the way to trials and payments isn't automatic yet.

Use case · Revenue

See where trials turn into revenue.And where they don't.

Omni reads RevenueCat and Stripe, read-only, and lines up trials, conversions, renewals and refunds with what people did in your app, from the paywall to the payment. Make revenue your north star and Omni tracks it week over week, and reads every paywall or pricing change by the version that shipped it.

See a real result

Revenue loopRound 1

Lining the paywall up with payments

Finding the leak

Checking new trials

Writing the next paywall change

Watching revenue, the north star

Omni reads your billing; it never changes it.

Scribo · paywall to payment

Reading events

Saw the paywall137

Tapped to start the trial19

Got through Apple's sheet10

PostHog paywall events · RevenueCat trials

Numbers in the loop and the chart are Scribo's real data, October 17–21, 2026.

How it works

From the paywall
to the payment.

Omni reads your billing and your app side by side. Your prices stay yours.

Reads your billing, read-only

RevenueCat sends trials, conversions, renewals, cancellations, billing issues and refunds as they happen, and Omni pulls MRR and revenue every day. Stripe connects read-only. Nothing in your billing changes.

Connected RevenueCat · webhook set up for you

This week

Trials

31%

Trial → paid

Refunds

Joins payments to what people did in your app

Omni matches app users to payers through the ids your tools already share, so one funnel runs from the paywall view to a real payment, and it tells you when payers aren't linked yet.

Paywall to paid · example

Saw the paywall100%

Started a trial22%

Paid after the trial7%

Keeps revenue as your north star

Pick revenue as the number that matters and Omni reads it week over week. Posts, releases and experiments are all judged against it, not against views.

North star · revenue

$1,240

+18% vs the week before

Shows which posts bring downloads

Every post gets its own campaign link, so App Store and Google Play report downloads post by post. You see which content brings people into the funnel that pays.

Downloads by post

Stuck reader · hook A61
Before / after23
Founder story9

Reads paywall and pricing changes by version

Omni writes the change up as an experiment with a main metric, guardrails and how long it needs. You ship it; Omni compares the new version with the one before and calls it.

Paywall in 3.1 · trial → paid

Up · 24% vs 31%, interval +2 to +12 pts

Guardrail: day-1 retention, no clear change

UpDownNo clear changeNot enough data

Cards above are examples. The Scribo numbers below are real.

Real data · Scribo

A third of Scribo's new trials were switched off within two minutes.

Of 9 trials started October 18–21, all on the yearly plan, 3 had auto-renew turned off within two minutes of starting.

One step earlier, inside the app: 137 people saw the paywall, 19 tapped to start the trial, and 10 got through. 12 backed out of Apple's payment sheet at least once.

An early signal, not a verdict

Nine trials is too few to call. What Omni watches next: whether people back out once they see the yearly price, read on the next paywall release.

Scribo on iOS · paywall steps from PostHog, October 17–21, 2026 · trials from RevenueCat, October 18–21, 2026 (times in KST)

People, paywall to trial

Saw the paywall137

Tapped to start the trial19

12 backed out at Apple's sheet at least once

Got through Apple's sheet10

New trials · yearly plan

Oct 18 · 14:15renewal off after 1m 58s
Oct 18 · 16:54renewal off after 1m
Oct 19 · 01:21renewal off after 1m 5s
Oct 19 · 11:15trial on
Oct 19 · 16:55trial on
Oct 19 · 19:17trial on
Oct 20 · 19:56trial on
Oct 21 · 00:54trial on
Oct 21 · 15:21trial on

Getting started

Connect where the money already is.

Read-only. Omni sees your billing; it never changes it.

To see who pays

Trials, conversions, renewals, refunds, MRR.

To see what they did first

Paywall views and taps, joined to payments.

To count downloads per post

A campaign link on every post.

See pricing

FAQ

Questions about revenue with Omni.

RevenueCat and Stripe. RevenueCat sends events as they happen and Omni also pulls MRR, subscriptions, trials and revenue daily. Stripe connects read-only through Sign in with Stripe. Omni never changes anything in either.

Previous stageRetentionSee who stays, and bring back who leaves